Dave Goes to the World Cup
Dave loves the world cup and it’s the perfect excuse to sink a few more beers than normal. However, he’s noticed a few changes recently – he’s feeling a bit bloated and he’s definitely seen a change in performance!
You see drinking can have a detrimental affect on men’s health such as causing weight gain and affecting sexual performance.
Drinking also has a big impact on Portsmouth with the city having the highest rate of alcohol related hospital admissions in the South East, approximately 4000 people per year. In addition as many as 14,000 A&E attendances per year are alcohol related and it is estimated that alcohol misuse costs the NHS over £10million per year in Portsmouth alone.
Thats why we developed an eye-catching campaign aimed at Portsmouth’s Daves – Men over 35 who are statistically more likely to drink to dangerous levels.
The campaign picksed up a football theme to remind fans of the toll alcohol can have on their health and will run over the World Cup period in 2010.
The Save Dave advertising was seen at Vue Cinemas, on Heart FM, in bus stops, on buses, billboards and more across the city in June and July 2010.
See the full press release here
